Our Promise

Leading the #FlooringRevolution

A promise is the reason you exist or your ‘why’; it the purpose you commit to undertake. It drives the way you create value and the deep and meaningful contribution you intend to create.

We believe that every person has an important purpose, whether that’s to improve your industry, innovate your craft, look after your family or inspire positive change around you. The only obstacle to your purpose is the choice you make to live that purpose (or not).

We are therefore on a mission: to make a meaningful impact in the flooring industry by starting a revolution. Not through negative upheaval. Through positive growth, deep change and challenging the status quo. Any kind of transformation begins on the inside and is geared towards creating real economic opportunities. Our community, rooted in our shared passion, is the foundation for this change. And you are the lever that makes this possible.

Are you ready to join us?

Support the #FlooringRevolution

Great things take time and investment. As a small team with a big mission, we are committed to making a meaningful difference in the flooring industry, in Africa and beyond. We need your help and support to realise this vision.

If you want to be a part of the #FlooringRevolution while receiving great value in return, consider these six ways that we can collaborate and make it happen, together. What would you like to do first?

Mobile number:
060 780 6826
Contact Person:
Barry Dovestone

Fluidra Waterlinx now called Fluidra was established in South Africa 20 years ago and is now part of the listed Spanish multinational group Fluidra, a global leader in the pool industry. A recent worldwide merger between Fluidra and Zodiac has contributed to our comprehensive brand portfolio which includes some of the most trusted brands in the industry such as Zodiac, BLU52, Quality, Sun Command, Zodiac Pool Lab, Pool Magic, Hunter, Cepex and AstralPool. Consequently, we are able to offer efficient and effective products and solutions for the use of water in leisure, sports and therapeutic applications associated with swimming pools, spas and wellness centres for domestic, commercial and public use, as well as domestic irrigation and fluid handling applications.

The South African operation manufactures and distributes product for local and export professional trade customers and retailers through an ISO9001 accredited factory and over 30 distribution centres and sub distributors.

We are a values-driven organisation with a simple mission in mind: To create the perfect pool and wellness experience.

Unit 16, Santos Park
LaBelle & Cilmor Road
Cape Town
South Africa
Mobile number:
Contact Person:
Brian Stuebchen
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